Make Tools Surgeons
Can Trust.
Focused exclusively on urology. Built for the OR. Backed by a team that understands what's at stake.
ABOUT US
At P.S.S. Urology, we specialize in one thing: surgical tools that help urologists do their work safely, predictably, and confidently. As energy system experts, we evolve alongside the industry. Our electrodes integrate seamlessly with the platforms surgeons already use, performing exactly as expected, without adjustment or surprise.
Many surgeons come to P.S.S. Urology to manage costs. What they find is something more valuable: tools they can trust. The procedure stays familiar. The technique stays consistent.
Outcomes remain reliable. What changes is everything around it: clarity, ease, and the quiet confidence that the instruments will simply work.
Outcomes remain reliable. What changes is everything around it: clarity, ease, and the quiet confidence that the instruments will simply work.
Our Team
The people behind
the performance.
P.S.S. Urology is led by professionals who understand the operating room and the responsibility that comes with it. Our team brings together clinical knowledge, operational experience, and a shared commitment to doing this right.
Yancy W. Riddle, PhD
CEO
Yancy W. Riddle, PhD, CEO, is a MedTech and HealthTech leader with three decades of scaling companies from $1M to $100M+ in revenue, earning four placements on the INC 5000 Fastest Growing Companies list. He combines deep expertise in manufacturing, product design, and USFDA compliance with strong commercial leadership in go-to-market execution and customer adoption.
Recognized by Georgia Tech's Academy of Distinguished Engineers, he holds a BSc in Mechanical Engineering from Northeastern University, a PhD in Materials Science from the Georgia Institute of Technology, and executive business training from Harvard Business School.
Recognized by Georgia Tech's Academy of Distinguished Engineers, he holds a BSc in Mechanical Engineering from Northeastern University, a PhD in Materials Science from the Georgia Institute of Technology, and executive business training from Harvard Business School.
Corey Ross
Co-Founder
Corey Ross is the Co-Founder and a seasoned executive with three decades of financial management experience, having served in VP, CFO, and CEO positions.His entrepreneurial background spans finance, software, and healthcare, where he has built, scaled, and guided companies through various stages of growth.Corey earned his BA in Business, Finance, and Economics from Eastern Washington University.
Carrie Pierpoint
CFO
Carrie Pierpoint serves as Chief Financial Officer and brings extensive experience as both an entrepreneur and founder, having successfully guided multiple companies from the startup phase through high-value exits. She excels at shaping financial strategy, managing the full accounting cycle, and navigating organizations through critical stages of growth. With a strategic, value-driven mindset, Carrie focuses on enhancing profitability, optimizing performance, and positioning companies for sustainable long-term success. She holds a BA in Business Administration from Azusa Pacific University and an MBA in Finance and Accounting from Regis University.
Matt Bovenkamp
Senior VP of Sales & Marketing
Matt Bovenkamp is Senior Vice President of Sales & Marketing, bringing over two decades of commercial leadership in urology and pelvic health. A specialist in minimally invasive surgical techniques across men’s and women’s health, he combines strategic sales expertise with deep clinical knowledge to drive strong customer engagement and sustained revenue growth. Matt has earned three President’s Club Awards and multiple sales honors. Throughout his career, he has led high-performing teams, launched new technologies, and expanded market presence in competitive healthcare segments. He holds a Business Administration degree in Marketing and International Business from the Foster School of Business at the University of Washington.
Brian Smith
CMO
Brian Smith, CMO, is a seasoned executive, two-time founder, and strategic advisor with a diverse background spanning global consumer brands, healthcare innovation, private capital markets, and emerging technology. With leadership experience at New Balance, Reebok, Abbott Labs, and Morgan Stanley, Brian brings a rare blend of corporate expertise, entrepreneurial drive, and investor acumen to every venture he supports.
With a foundation in creative strategy, marketing, and business development, Brian has played a key role in shaping messaging and brand positioning for some of the world’s most recognizable companies.
With a foundation in creative strategy, marketing, and business development, Brian has played a key role in shaping messaging and brand positioning for some of the world’s most recognizable companies.
Teri Forsyth
Controller
Teri Forsyth, Controller, brings over 15 years of experience in finance and operations, with a background in banking and financial data analysis before moving into the medical device industry. As Controller at P.S.S. Urology, she oversees financial reporting, compliance, and budgeting and forecasting — ensuring the company operates with the efficiency and fiscal discipline needed to support long-term growth.
Teri has built her career around helping organizations drive operational excellence while maintaining rigorous standards of compliance and financial integrity. Her analytical background and hands-on approach to managing complex financial data make her a steady force behind the business operations at P.S.S. Urology.
Teri has built her career around helping organizations drive operational excellence while maintaining rigorous standards of compliance and financial integrity. Her analytical background and hands-on approach to managing complex financial data make her a steady force behind the business operations at P.S.S. Urology.
Chandler Forsyth
Operations & Customer Support Coordinator
Chandler Forsyth is the Operations & Customer Support Coordinator at P.S.S. Urology, where he ensures smooth daily operations supporting the sales and distribution of medical products. Since joining P.S.S. Urology in 2021, he has been instrumental in expanding the company's capacity to deliver timely shipments, providing clear communication to healthcare providers, and fostering positive customer experiences. He holds a BA in Political Science from Gonzaga University.
Victor Hurtado
Dir of Quality Systems & Commercial Operations
Victor Hurtado is Director of Quality Systems & Commercial Operations. He joined P.S.S. Urology in 2017, shortly after completing his BA in Biology at Eastern Washington University. Since then, he has supported Quality Systems and Commercial Operations, working closely with the sales force, customers, and vendors while helping develop products and improve processes across the business.
Work with us / INVEST
Want to Work With Us or Invest in What We're Building?
For Clinicians, Procurement Teams & OR Staff
Quality tools, affordable pricing, and business relationships built on simplicity — that's the P.S.S. Urology difference. No complex contracts, no rebates, just straightforward supply partnerships.
Connect with our team to find a sales rep in your region.
Connect with our team to find a sales rep in your region.
For Investors
Learn about our current raise, market opportunity, and long-term product pipeline. Connect with our team toexplore why P.S.S. Urology is positioned for growth in a high-demand market.
P.S.S. Urology isn't here to reinvent surgery. We're here to make it work the way it should.
P.S.S. Urology isn't here to reinvent surgery. We're here to make it work the way it should.
